Driving measurable business results through strategic meetings and pipeline acceleration.

• Pre-booked meetings: 48 executive pre-booked meetings

• Deals influenced: Over 200 opportunities influenced (including new business, renewals, upsells, and cross-sell opportunities)

• Pipeline growth: $44M influenced pipeline (total opportunity value from accounts met onsite)

• Revenue impact: $4.2M ACV won tied to the event

• Targeted focus: The program was solely focused on growing mid-market companies and enterprise-level new/existing business accounts

• Engaged pipeline: $150M in engaged/attendee pipeline across Dreamforce events

Establishing your brand as a leader and elevating its presence in the industry.

• Brand exposure: 35% increase in brand visibility through high-value engagements and targeted activations

• Thought leadership: 5 thought leadership speaking engagements covering GTM, data, AI, and how enterprise sales teams win bigger deals and close faster

• Partnership engagements:

  • GTM panel session with ZoomInfo, Snowflake, G2, and Bain & Co

  • Co-sponsored venue rental with Splash

  • Executive dinner with Salesloft

  • Workshop with Anthropic

  • Additional partnerships with key industry leaders

Creating memorable experiences that captivate attendees and foster lasting relationships.

• VIP events: 6 ancillary events hosted, including exclusive executive gatherings

• Event formats:

  • Data & AI workshops with ZoomInfo and Anthropic

  • GTM thought leadership panel featuring ZoomInfo’s CEO & CMO, Snowflake’s CMO, and a Bain & Co partner

  • Executive dinner at a Michelin-starred showstopper restaurant

  • Ping pong tournament to close the week, featuring drinks and networking

• Experiential activations:

  • Demo station showcasing live product capabilities

  • Ping pong tournament with branded engagement

  • Video campaign ads displayed throughout the venue

Extending engagement beyond the event to accelerate pipeline and drive conversions.

• Post-event engagement: 89% of attendees were followed up with via marketing email campaigns and sales enablement, leading to ACV won and accelerated pipeline

• Attendee sentiment: Overwhelmingly positive feedback on the community-focused space for meetings and relaxation, with praise for the seamless event experience

• Charitable impact: $52K raised for charity at the #SamSales Pitch Fest